This clothing store was looking for a complete brand overhaul. The leadership changed and they sought a new name that reflected their Christian faith. The name and logo play off of “Genesis”, the first book in the Bible, as a new beginning for this company.
A full rebrand came after, including a full brand guidelines book. I positioned the brand around the idea of self-expression and “creation”, thus the tagline “create your look” came into existence. The rest of the brand shaped up to provide clothing and accessory options for men, women, and families. This project was a collaboration with LEAD Marketing Agency and Creative Director Eddie Bullinger.