Over my 2+ years working in the tech startup space, I have created layouts and graphics for numerous short-form product sheets, case studies, and infographics. I have also laid out creative for longer pieces like the white papers and ebook displayed below. In addition to each collateral piece, short or long-form, I would also design a detailed product marketing campaign involving social posts, landing pages, and powerpoint slides. Finally, one of the biggest collateral projects I have spearheaded is streamlining our brand guidelines into a helpful guide. These projects were developed in my time as Lead Graphic Designer under the creative direction of Marisol Macias.
This white paper was designed to break down the legal side of marketing text messages in an approachable way.
This white paper was designed to explain how to leverage important moments in the customer journey and cater the right message to your audience.
This eBook showcases a data-heavy breakdown of how conversational outreach was used during the Medicare Annual Enrollment Period. I wanted to serve the stats up in an easy-to-digest way.
When I first started working on the brand, we had a one-page style sheet. The further our creative team dove into utilizing brand elements, the more a brand guide became necessary. I spearheaded this project as a culmination of my experience as Lead Graphic Designer, learning and developing the brand inside and out for 2 years.